Ronde van Vlaanderen 2013. Late night editing

Late night editing. Photo: Christer Hedberg | christerhedberg.se

Life as a member of the press at a pro cycling race equals full speed ahead from early morning until late at night. Once all batteries are recharged, photos has been backed-up and tomorrow’s maps have been examined – a couple of hours of photo editing in the hotel room. And then a few hours of sleep before an early breakfast and a new day. Love it.

» See all my photos from Ronde van Vlaanderen 2013

Ronde van Vlaanderen ’13: Emma Straat

Late at night, the day before the Ronde van Vlaanderen race passes through the village, the people of Zingem honors their favourite rider by painting her name on the road. Emma Johansson, the Swedish pro cyclist, lives in Zingem and the villagers has taken her to their heart. Along the Heirweg road, Swedish flags are hung above the road, turning it into ”Emma street” for one day. But the paint on the road stays on for months.

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The night Heirweg became Emma Straat. Photo: Christer Hedberg | christerhedberg.se

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» See all my photos from Ronde van Vlaanderen 2013

Härarbete: Nine days of work out of the office

Härarbete. Photo: Christer Hedberg | christerhedberg.se

One of my projects required one week of reading, thinking and writing. Doing the work at the office wasn’t an option because of all the interuptions and distractions of an ordinary work day.

– ”I’ll be working out of the office”, I told my collegues and brought the computer and all files. And left for New York to do a week of ”härarbete” (working here).

By maintaining the Swedish time zone, I could do a couple of hours of the small tasks that would break my focus on an ordinary work day. And best of all, I could do them from bed as I set my wake up alarm to 5 am. When the office in Sweden closed I took my computer and found places around the city that both inspired me and allowed me to work for longer stretches of time, as the Staten Island Ferry, the upper floor of a cambodian restaurant of my favourite – the Rose Main Reading room at the New York Public Library.

I also managed to meet a lot of interesting and inspiring people during the week, both from within and outside of the advertising world.

It’s really rare to get this much continuous time for reading and reflecting. Especially at the office with all the planned meetings and way too many ”hey, could you…” things.

Hey people, let’s do more ”härarbeta” and work out of the office. You don’t need to travel 4000 miles to find your focus. But why not try to work from home for a day, or go for a few days to work from your summer house? We all have somewhere we can go to find the focus and at the same time be inspired.

The TED talk by Jason Fried that inspired me:

And the book Härarbete (Swedish only) by Teo Härén:
» Härarbete

Photowalk Göteborg February 2013

Photo: Anders Nilsson
Me, shot by my friend Anders who borrowed one of my SLR’s. Photo: Anders Nilsson

Hey, let’s arrange a photowalk!
A late night in early January. My friend Mats Alfredsson had just arrived back in Sweden after a trip to Chicago to participate in a local photo walk. After a few minutes talk on Facebook we realised that we wanted to arrange a similar event in Gothenburg. How many photographers could we possibly attract? We had absolutely no idea. Ten? Maybe twenty..?
A Facebook group were started and after a few days 75 photographers had signed up. Incredible. This might work, we thought.

Yesterday was the date for the photowalk. The 10 we first anticpated that turned into 75 after a few days had turned into 185 photographers at the start point. Despite the snow and the cold weather – the atmosphere was all warm and friendly.

For three hours we documented the street life in Gothenburg together and found new friends, both on the photowalk route but also on the post-walk party.

So, will there be more photowalk events? Without a doubt. We’ll be back later this year with a new photowalk in Gothenburg. But then perhaps without the snow.

Big thanks to all the talanted, friendly and supportive photographers who participated!

Photo: Martin Jakobsson
Me and Mats welcoming the 185 photographers. Photo: Martin Jakobsson

Photo: Janne Helleberg
Introduction talk. Photo: Janne Helleberg

Photo: Fredrik Jarnberger
Time to go. Photo: Fredrik Jarnberger

Foto: Marcus Björkman
Somewhere along the route Foto: Marcus Björkman

Photo: Agnetha Lundberg
Me, shooting one of the very few photos I took during the photowalk. Photo: Agnetha Lundberg

Photo: Christer Hedberg
The photographers

Foto: Jesper Aronsson
Me at checkpoint F. Photo: Jesper Aronsson

Foto: Daniel Eliasson
Halfway through the walk. A quick drink together with Mats. Photo: Daniel Eliasson

Four photographers. Photo: Christer Hedberg
Four of the photographers i shot – Camilla Sundberg, Tomas Gillberg, the man in the window and Cornelia Schmidt.

Photo: Christer Hedberg
We’re being interviewed by Sanna and Patrick from the local newspaper GP.

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Local radio interview (in Swedish)