Late at night, the day before the Ronde van Vlaanderen race passes through the village, the people of Zingem honors their favourite rider by painting her name on the road. Emma Johansson, the Swedish pro cyclist, lives in Zingem and the villagers has taken her to their heart. Along the Heirweg road, Swedish flags are hung above the road, turning it into ”Emma street” for one day. But the paint on the road stays on for months.