Alla inlägg av Christer

Ronde van Vlaanderen ’13: Pre-party at Oude Kwaremont

Two nights before Ronde van Vlaanderen and the pre-party before the race is on. Some of the great people of Zingem took us to places we would never have found ourselves near the Oude Kwaremont. To be sitting at the table next to the great cycling photographer Graham Watson or the cheif mechanic from the Orica GreenEdge team was great. But greatest of them all were of course our new-found friends from Zingem.

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Ronde van Vlaanderen '13: Pre-party at Oude Kwaremont. Photo: Christer Hedberg | christerhedberg.se

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Later that night we drove down to a farm at the bottom of Oude Kwaremont that turns it’s old stable into a great bicycling bar for a coumple of nights every year. Jam-packed with cycling fans and local beer cheap as dirt. The man in the grey sweater told me what he considered to be the most important Belgian word: ”koers!”

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Ronde van Vlaanderen '13: Pre-party at Oude Kwaremont

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» See all my photos from Ronde van Vlaanderen 2013

Ronde van Vlaanderen ’13: The beer table

We’re in the enormous beer tent at the finish area of this year’s Ronde van Vlaanderen. One of the guys at the next table see our press vests and walks over to us.
”Hey, take a photo of us. It will be the best photo you have taken at the race this year”, he asks happily.
The amount of beer on their table is somewhat…impressive, so we ask them how many beers they have bought.
Calculating on his fingers one of them replies ”first we bought forty. Then 60. And then 60”.
I ask him how many they are in the group sharing those beers.
”Ten!” he replies, smiling mischievously.

Oh Belgium…

Ronde van Vlaanderen '13: The beer table

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» See all my photos from Ronde van Vlaanderen 2013

Ronde van Vlaanderen 2013. Late night editing

Late night editing. Photo: Christer Hedberg | christerhedberg.se

Life as a member of the press at a pro cycling race equals full speed ahead from early morning until late at night. Once all batteries are recharged, photos has been backed-up and tomorrow’s maps have been examined – a couple of hours of photo editing in the hotel room. And then a few hours of sleep before an early breakfast and a new day. Love it.

» See all my photos from Ronde van Vlaanderen 2013

Ronde van Vlaanderen ’13: Emma Straat

Late at night, the day before the Ronde van Vlaanderen race passes through the village, the people of Zingem honors their favourite rider by painting her name on the road. Emma Johansson, the Swedish pro cyclist, lives in Zingem and the villagers has taken her to their heart. Along the Heirweg road, Swedish flags are hung above the road, turning it into ”Emma street” for one day. But the paint on the road stays on for months.

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The night Heirweg became Emma Straat. Photo: Christer Hedberg | christerhedberg.se

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» See all my photos from Ronde van Vlaanderen 2013

Härarbete: Nine days of work out of the office

Härarbete. Photo: Christer Hedberg | christerhedberg.se

One of my projects required one week of reading, thinking and writing. Doing the work at the office wasn’t an option because of all the interuptions and distractions of an ordinary work day.

– ”I’ll be working out of the office”, I told my collegues and brought the computer and all files. And left for New York to do a week of ”härarbete” (working here).

By maintaining the Swedish time zone, I could do a couple of hours of the small tasks that would break my focus on an ordinary work day. And best of all, I could do them from bed as I set my wake up alarm to 5 am. When the office in Sweden closed I took my computer and found places around the city that both inspired me and allowed me to work for longer stretches of time, as the Staten Island Ferry, the upper floor of a cambodian restaurant of my favourite – the Rose Main Reading room at the New York Public Library.

I also managed to meet a lot of interesting and inspiring people during the week, both from within and outside of the advertising world.

It’s really rare to get this much continuous time for reading and reflecting. Especially at the office with all the planned meetings and way too many ”hey, could you…” things.

Hey people, let’s do more ”härarbeta” and work out of the office. You don’t need to travel 4000 miles to find your focus. But why not try to work from home for a day, or go for a few days to work from your summer house? We all have somewhere we can go to find the focus and at the same time be inspired.

The TED talk by Jason Fried that inspired me:

And the book Härarbete (Swedish only) by Teo Härén:
» Härarbete